Here are some good caring advice to make your collars last longer:

• Wear the collar when out walking, leave it off at home.
  
• Keep the collar connected when it's not in use to help keep its natural rounded shape (don't flatten it out).
  
• Keep the collar stored away from direct sunlight and heat to prevent drying out.
  
• Avoid using the collar in water, and wipe it dry if it gets wet. On the most rainy days we recommend using our vegan collars.
  
• When dirty, clean the collar with a damp cloth and use leather protection cream afterward. For vegan collars, use a PU-leather cleaner and conditioner.
  
• If used everyday it will wear out faster. Alternate between different collars to reduce wear.

PS. Treat your collars in the same way as a pair of shoes and choose a collar for the weather and occasion. That way your dog collars will last longer.